Bella Hadid ignites Chopard’s new Ice Cube collection.
Bella Hadid captured for the campaign by Charlotte Wales
In a brilliant interplay of fire and ice, Chopard (chopard.com) introduces its latest Ice Cube collection, elegantly manifesting the fiery passion of its new global ambassador, Bella Hadid, and the precise, cool craftsmanship for which the Swiss maison is renowned. This collaboration ignites a dynamic chapter in Chopard’s storied legacy as artisans of emotion, merging Hadid’s fierce return to the fashion forefront with the brand’s celebrated tradition of exquisite artistry and ethical luxury.
Ice Cube bracelets.
The campaign, aptly titled Sculpted by Light, unfolds within a chiaroscuro cityscape. Embodying the elegance and joie de vivre of Chopard’s collections, Hadid brings incandescent energy to the meticulously crafted Ice Cube pieces, renowned for their minimalist, geometric elegance. Captured by the lens of British fashion photographer and director Charlotte Wales, the visuals are a ballet of shadow and brilliance, where each frame suggests the delicate balance between the heat of human spirit and the cold precision of artisanal jewelry-making.
“I have so much appreciation for Chopard’s craftsmanship and have been an admirer of theirs for many years. I am so thrilled to be joining the Chopard family.”–BELLA HADID
“Bella epitomizes the spirit of Chopard: a harmonious mix of effortless elegance and a zest for life that are truly enchanting and perfectly resonate with what our watches and jewelry stand for,” remarks Caroline Scheufele, co-president and artistic director of Chopard. “I have so much appreciation for Chopard’s craftsmanship and have been an admirer of theirs for many years. I am so thrilled to be joining the Chopard family,” Hadid adds, sharing her deep appreciation for the brand’s craftsmanship.
Chopard Ice Cube pendant in rose gold with diamonds
Chopard introduces a haute joaillerie capsule within the Ice Cube collection, featuring a choker and bracelet that blend the stark geometry of cubes with the enchanting luster of diamonds. These pieces, realized by the adept hands of Chopard’s mains d’art, showcase unmatched craftsmanship.
As Chopard ushers in this new era with Hadid, the maison continues to redefine the boundaries of high jewelry. This partnership is a vivid tableau of contrasts: the raw passion and cool precision, the glow of radiant beauty and the sparkle of meticulous design, the fervor of new endeavors and the restraint of tradition. Together, Hadid and Chopard invite connoisseurs and fashion lovers to explore a universe where multifaceted elements coexist in harmony as catalysts for breathtaking beauty and innovation.
Photography by: PHOTO COURTESY OF BRAND
