Add A Dose Of Drama To Your Wardrobe With Coût De La Liberté

Add a dose of drama to your wardrobe with sexy California-based fashion line Coût de la Liberté.

Stretch denim jeans and Johnny quilted denim trucker jacket

After building denim brand True Religion into a billion-dollar empire, designer Jeff Lubell has pivoted to something just as ambitious: creating a full women’s (and men’s) luxury fashion house.

Naomi stretch croco leather blazer

The resulting line, called Coût de la Liberté, isn’t just chic and super-wearable, says Chicago fashion queen Ikram Goldman—it’s one of the most glam women’s releases she’s seen in years.

Coût de la Liberté Liza embellished silk velvet dress

“This is the sexiest little rock ’n’ roll collection,” raves Goldman, noting the line’s suede pants (“best stretch suede ever”), beaded denim shirts and floral dresses. “If you’re a girl about town, this is the collection that you should have a jacket and a pant from. It’s so of the moment.” Also, notes Goldman, it’s the ultimate collection to inspire her clients to step back up to the fashion plate.

Chicago style doyenne Ikram Goldman

“We got so comfortable in our sweats [during the pandemic],” she admits, “and this is the kind of collection that shakes you out of that mode—it’s the perfect way to transition to a casual but very sexy look. It’s yummy.” Ikram, 15 E. Huron St.